This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailercalled you to ask about what Planned Furniture Promotions did to assist them, what would you say?
Andrea Eller, Furniture World, Carpet One,two large stores in Pennsylvania.
My name is Andrea Eller, and I am the co‐owner with my sisters of a company that was started by myfather 53 years ago, doing business as Furniture World Carpet One. We have two locations: one inIndiana, PA, and also another in Kittanning, PA, that are half an hour from each other. My lease wascoming due in the Kittanning location, and the past six months from January to June, although we wereholding our own through the recession…we were okay…it was a miracle, we were stronger than Ithought, and we took a lot of measures and worked really hard to keep the business afloat, but then inthe past 6 months, the first 6 months of 2013, sales were down another 20%, so something had to reallybe done. So I started researching companies that held high‐impact sales. I didn’t know exactly what Iwanted to do or what to do, I just knew something had to be done. I thought about various things, andthe reason I chose Planned Furniture Promotions…I interviewed three or four different companies, andthe thing that impressed me the most, Tom Liddell of Planned Furniture Promotions. He just explainedthings very simply and had the utmost confidence that they could handle anything, the company couldhandle anything if something happened and employees didn’t want to stay, they could bring in otheremployees, and they could stay there the entire time. Some companies say, “Oh, we can be there forfirst two weeks,” and I just like the idea of somebody being there the entire time. And the strange thingis, that I just felt so comfortable when they were there. It just is an amazing feeling that I could walk outthe door, and I knew that everything was being handled with great expertise. So, they were justamazing. These folks from PFP work so hard. They put in so many hours. They were there from 7 or 8in the morning and they stayed until after closing at 8 or so every night. Seven days a week, they hadstaff there, and they just knew what to do. They had excellent bookkeeping, excellent control ofinventory, an amazing sales force, and also training for our sales force on how to answer people’squestions about the sale and a variety of things.
Some of the special things they did, since times were bad, we sort of stopped putting this…we had toalways put a new flag up…my dad had this giant flagpole with a giant flag. He just loved it. It was just anaccomplishment. It was a dream come true, but it became expensive, because about every four to sixmonths you had to buy a new flag and it was just an added expense that we were trying to forego.When PFP came in they bought a new flag for that flagpole, and it was just bittersweet, heartwarmingand bittersweet that they bought that flag. I was very happy about that.
The sale was very successful, and the amazing thing is, it was exactly what they thought it would be. Itwas amazing. They were right on target with what the predicted outcome would be, so I am very happywith the results.
One of the concerns that people have when they bring in a third party to run a sale, is how they’re goingto treat their customers, and our customers were treated so well, there was nothing but respect andkindness and enthusiasm, and actually they were very accommodating…a few times a customer said,you know this isn’t right or they don’t like something, and PFP handled it right away. They took backsomething that somebody wasn’t happy with it. You know, even though it’s well‐advertised “ALL SALESFINAL”, if somebody really wasn’t happy with something, they even handled that. You know when I waswatching people, they were just smiling, and happy, and enthusiastic. It was very nice. The people weretreated very, very nicely. There are no worries about your reputation in the community, because youcould open the store up again under the same name, and people would come rushing back in. I wasimpressed with that. It was just more than I expected in that regard.
When I was researching the company, I think I called probably eight or ten people on a list that wasgiven to me by Tom Liddell. I think there were probably 15 companies on that list, and that didn’t eveninclude all the companies that were already on that website. So, I called lots of people, and had nothingbut positive answers. It was almost too good to be true, but I have to confirm, that they really are acompany I would recommend…the top of the list. They would be the people I would go with that youwould have no worries. Everything would be handled. You don’t even have to be there, and everythingwill be taken care of, so, I couldn’t give a higher recommendation to anyone.