Ethan Allen Store Testimonial

This is a transcription of an audio testimonial transcript.  The question poised to PFP clients is:  If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

I had an Ethan Allen Store in Wichita, Kansas, our Ethan Allen operation there.  I contacted Roy Hester, and we talked.  Two or three years later I contacted Roy again, and we decided that we were going to liquidate our store in Wichita, Kansas, our Ethan Allen operation there.  Roy flew in and talked to us, and we decided that was the best thing for us to do to maximize the return on our inventory, and also work with a professional sales staff.

We had Harvey Williams who conducted our sale.  Harvey is the ultimate professional.  He did a great job, worked seven days a week, and was there all the time.  I knew every day where we were with the numbers and the sales, the responsibility of the sale, and all our costs.  It was truly an easy experience.  I really enjoyed working with Harvey and with PFP in closing out our store in Wichita.

We had great success and a great auction at the end of the sale.  Everybody came out a winner.  It was a great deal for …….and myself.  I think it’s a good deal for any dealer to look at what PFP can do for them in the future of closing out their business in the most professional fashion that they can.

We did about two and a half times our annual volume during our sale.  The profitability was very good.  Harvey was able to maintain a high profit on all of our goods.  That really helped us in paying off our debts and getting out from under the burdens of the financial structure that we had set up.