The three sons of the founder of the defunct Rosa’s Home Stores chain have opened stores selling furniture and bedding in two former Rosa’s locations in the Town of Tonawanda and Cheektowaga.
The sons, with the support of their father, opened Home Furniture Gallery outlets late last month on Sheridan Drive and this month on Union Road. The sons all held positions with Rosa’s Home Stores, which left more than 1,000 creditors when it filed for bankruptcy last December, but the Rosas say Home Furniture Gallery is an entirely separate enterprise. “It’s a brand-new business — it’s brand new,” said Paul F. Rosa, the founder of Rosa’s Home Stores who serves as chairman of Home Furniture Gallery.
The new stores promote a 30-day, money-back guarantee and offer customers the transparent choice of different levels of quality at a range of prices.
One main distinction between the old and new stores is Home Furniture Gallery isn’t selling electronics or appliances.
“There’s unprecedented pressure on profit margins for both appliances as well as consumer electronics,” said Burt P. Flickinger III, a Buffalo native and managing director of Strategic Resource Group, the retail consulting firm. Sons Paul M., David and Anthony Rosa say they are confident they can take on the local and national chains in what is a highly competitive furniture and bedding market.
They have opted not to use the Rosa’s name on the company, or in its advertising, but analysts believe their experience and reputation only can help them.
“They have a proven track record as a retailer,” said Michael C. Clark, CB Richard Ellis’ director of retail tenant services. The Home Furniture Gallery stores opened in former Rosa’s locations at 2880 Sheridan Drive, at Eggert Road, and at 3770 Union Road, near the Walden Galleria. David Rosa said the brothers oversaw modest renovations to the two stores, including knocking down some walls, putting on a fresh coat of paint and cleaning the carpets. The brothers all are vice presidents, with David serving as chief financial officer, Paul M. responsible for operations and Anthony overseeing sales.
Once they fill a few remaining open positions, the company will employ 50 workers, including a number who worked for Rosa’s Home Stores.