This is a transcription of an audio testimonial given by….
Janet Sussan, Sussan’s Fine Furniture, Dickinson (Houston area), TX
The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?
My name is Janet Sussan, and I’ve owned Sussan Fine Furniture in Dickinson, Texas for fourteen years. In April of 2010 I got a call from the owner of the building to notify me that my lease was up in December. When I realized that time was running out and I needed to take action and find a company that I could trust to help run the sale, my husband felt like he could do it all, but I knew deep in my heart that he could not. I became very frustrated and I didn’t really know what to do. On a Friday night I was sitting in my office feeling sorry for myself, and I got a call from a guy by the name of Tom Liddell out of nowhere. I didn’t know him from Adam, except he was with Planned Furniture Promotions. He really was a nice person, and listened to what I had to say. Next thing you know he was in our store that very next Monday, three days later, to talk to me about running a sale.
Unlike most companies, he looked at the store, he evaluated the inventory, and he told me what he thought his company could do from a profitable point of view in running a sale with our store. He was very much figure oriented. He was very personable, and he made me comfortable with what he said. Most importantly, his company would buy into the proposition of running a sale with all of the other companies. I had to put my money up front and gamble. I would have to let other companies use my money to buy inventory to put into my store to run the sale. At this point in my life, I couldn’t afford to take the risk. Planned Furniture Promotions bought into the proposition, and of course with my family furniture position and our reputation in Galveston County in the industry, we didn’t feel like it would be much of a risk. So, I decided to go with Planned Furniture Promotions. They came into my store. They were very orderly. They took an inventory that we agreed upon. They couldn’t believe the quality level of furniture they were going to sell. My manager was the very best in the industry. I would go to work with him on a day to day basis on any day of the week in any city in the United States.
That’s how much I respect the person that did my sale. As it turns out, the sale ran, they got organized in October, and then they got their people in place, and then probably Thanksgiving weekend is when we started the going out of business sale. We did that because we could get 30% more interest in the sale in going out of business than we could in store closing. So, the sale started, and it continued to crank. I’ve never seen anything like it in my life. I could not believe that people in Galveston and surrounding counties would come out to something like this, but they did. They continued to support the sale for five months. Everything in the showroom was sold. Everything that they brought in was sold. I cannot tell you enough how honest they are, and how true to their word they are when they told me they’d leave me with a broom swept store and a broom swept showroom, that it was exactly as they said.
If I ever had to do it again, knock on wood, I would call Planned Furniture Promotions. I think when it’s all said and done, with what everyone promises and all the commitments that are made, they the number one company to run any kind of a sale like this. This is their specialty and their expertise. They did 150% of everything they promised. Because of their ability to run a professional sale, it gave me the capability of taking some time off so that I could start up my smaller business. I am continuing on with our family furniture tradition and opening a 7,500 square foot furniture boutique in Houston, closer to where I want to be, closer to where the action is financially and economically and closer to my customers that would drive all the way to Dickinson to get a little piece of Sussan Fine Furniture.
My new name is J. Sussan Interiors, and if anyone cares to call me for a reference, I’d be very happy to give them one. I would definitely recommend Planned Furniture Promotions to anyone wanting to close down a business of a substantial scale. They don’t pick just anybody to get into partnership with. You know, they look at the whole financial situation, they look at your inventory dollars, and they look at what the sale can do for everybody. I feel very honored that they agreed to take on my project.