This is a transcription of an audio testimonial given by….
JR Diffee, President, Colony House Furniture, Arlington, VA
The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?
Hi, this is JR Diffee. My family’s business for the past 75 years was Colony House in Arlington, VA. I’ve had a little time to think and prepare for this recording. Hopefully it will be helpful to you. First, I want to say that making the decision to close down Colony House, I wish I hadn’t waited so long. We might have had a better return had we done a sale event a little earlier. Also, if you’re thinking about doing a sales event, don’t do it yourself. You could be putting even more money at risk. Let a professional do it for you. When I started searching for a company to run the event for me, I interviewed a variety of people including planned furniture promotions and others I had done some business with in the past.
I chose PFP, Planned Furniture Promotions, for the following reasons. They presented to me a collaborative retailing formula and showed me that my event could generate a lot more revenue and profit than I thought possible. Another reason that I chose PFP was that my organization and I were out of gas. Battles of the past few years had taken their toll on us physically and emotionally as well. I had downsized the staff as much as I could, and it would have been difficult to hire and train a staff to step back in and operate toward the volume that they had projected. PFP was able to bring in enough staff to our event to compliment my remaining staff from sales management to accounting and back office functions to warehouse and delivery service. They really were great to work with. The other strength of PFP was the rug program that they have. We had a rug program in the past, but it never generated the revenue that theirs did during our GOB event this past fall. In the end we generated almost two years of business and shared a very handsome profit.
Thank you PFP. This was the best experience I’ve had in this industry in a lot of years. After the experience I had with Planned Furniture Promotions, I’m actually negotiating with them right now to join their company to see if I can provide the services they provided to me to other retailers in the industry. Someday maybe I can help you. Good luck.