Our Process: How PFP Does It

PFP offers a variety of approaches to successful sale promotions.

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Satisfied Clients


Successful Events

Merchandise Sold

With now over 60 years in business, below are some of the many events we've conducted in the past 10 years.


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Our History

Since 1962, Planned Furniture Promotions, LLC has established itself as the prominent retail home furnishing promotional specialist, and with good reason. Over the past several decades we have conducted thousands of successful sale promotions helping retailers, like yourself, obtain your most valuable goals and objectives.

With our tremendous experience, vast resources, enormous buying power and intimate knowledge of the furniture industry, we stand poised to assist you in all aspects of generating increased sales and profits. Whatever your business needs, PFP can provide prompt specialized assistance, immediate financial relief and, most importantly, remarkable results!

Join our Team View our team bios here

Rob Rosenberg

President & CEO

Phone: (860) 573-5090


Roy Hester

Sr. Vice President, Managing Director

Phone: (407) 256-9684

Fax: (407) 877-3320


Tom Liddell

Sr. Vice President, Managing Director

Phone: (615) 948-5082

Fax: (615) 261-8664


Ed Hendon

Sr. Vice President

Phone: (270)-556-3899


Jamie Guyan

National Director of Sales

Phone: (843) 568-3799


Rick Duffey

West Coast Sales Manager

Phone: (305) 766-6311


Eric Rowles

National Accounts Manager

Phone: (315) 200-8014


Kelli Esposito

Vendor Support/Consumer Finance

Phone: (732)233-5074


Noel Reid

Director-Store Services

Phone: (513)312-0217


Debbi Guyan

Admin-Lead, Chain Stores

Phone: (813)267-5574


Meachelle France-Roy

Admin-Director, Store Services

Phone: (856)296-3956


Toni McCreery

Admin-Director, Store Services

Phone: (513)313-9312


In Memoriam

"It's nice to be important, but more important to be nice" - Gene Rosenberg

Gene Rosenberg

Founder - In Memoriam 1935-2022

Paul Cohen

Co-Founder - In Memoriam 1933-2023


Success is our primary goal

We have compiled a list of frequently asked questions here. If we haven't covered your question, please contact us. We would be happy to answer any questions you may have.

Click for FAQ
Our Clients

Client List

This is a sampling of former clients. PFP conducts events from coast to coast.










PFP offers a variety of approaches to successful sale promotions.

Powerful Advertising

After over 55 years of conducting sale events in virtually every market in the United States, PFP will put time-tested advertising techniques to work for you. Our methods will target your best potential customers, will create a highly effective advertising campaign, and will generate strong traffic. We use internet based initiatives, print, personalized letters, VIP phone calls and traditional TV & radio, depending on the market and the size of the opportunity. PFP also saves money through the use of our experienced advertising agency. We enjoy buying at national contract rates. We know how to provide a creative, proven and coordinated campaign in the most effective media in your area. Our National Director of Advertising, National buyer and experienced advertising staff will do it all – - from strategic planning to development of the themes and layouts, including production and placement for your promotion. At your option, all advertising can be reviewed with you in advance.

Marketing Your Real Estate

Many PFP clients will attest that high impact promotions can have a very favorable effect on the marketing of your real estate. Our advertising program is designed for maximum exposure. This alone will help you to find a suitable buyer or tenant for your property.

Professional Personnel

PFP has grown to include the nation's largest group of high-impact professional representatives, including the industry's most respected and qualified Event Coordinators, as well as sale personnel and, when needed, administrative and warehouse professionals. Our representatives have been carefully selected and represent the finest professionals available in our industry. With this nucleus of great experience and talent, PFP offers a retailer the most viable means for a profitable sale promotion.

Powerful Merchandising

PFP Brings Peace Of Mind To You With Our Extraordinary Resources. PFP’s national buying power remains unmatched in the high-impact business. You can tap into the power of our organization, to make your promotion more successful. With PFP’s Top 100 Truckload buying power, just imagine the margins that your event can enjoy! We merchandise your store to complement your current merchandise mix with like kind and quality of product (when permitted). We never compromise your standards or your good name. An entire section of this website is dedicated to protecting your integrity in the communities that you reside. Remember, anyone can give away your inventory by marking it down each week. With PFP, our primary goal is to generate the most profit possible. We sell only first quality merchandise in your store, so the consumer will truly appreciate the terrific values at your promotion. This is made possible by our vast buying power. Under our “Partners in Profit” model, PFP will also take back any residual merchandise at the end of the sale promotion event, protecting your net profit and assuring you peace of mind.

Sponsorships & Affiliations

PFP sponsors American Furniture Hall of Fame
PFP Executive team members belong to the AFHoF.
Our Founder, Mr. Eugene Rosenberg Inducted

Read the Article


Gene Rosenberg (b.1935), a founder of Bob's Discount Furniture and Planned Furniture Promotions, and a partner in the revival of Boyles Furniture, has combined hard work and perseverance with his love for the furniture industry. He cofounded Gene Rosenberg Associations (GRA), now called Planned Furniture Promotions, the country's largest furniture promotion firm. He also cofounded Bob's Discount Furniture, growing the chain to the 15th-largest U.S. furniture retailer with sales of $685 million.

The epitome of the "self-made" man, Mr. Rosenberg grew up in a modest apartment above his parents' grocery store in Hartford, Conn. He started his furniture career as a bookkeeper in a local furniture store, earning $40 a week, and was soon promoted to store manager. Leo Kaufman, the father of his future business partner, told Mr. Rosenberg about an appliance store named Norman's that needed his help. Within three years, annual sales grew to more than $3 million.

In 1962, Mr. Rosenberg and Paul Cohen started Gene Rosenberg Associates. Over the past 50 years, GRA has assisted more than 6,000 retailers with high-impact sales that have enabled them to survive, reorganize or close without extensive debt.

In 1991, Mr. Rosenberg and Bob Kaufman purchased a five-store waterbed chain, transforming it into a retail store offering high-quality furniture at affordable prices in a friendly atmosphere. Today, Bob's Discount Furniture consists of 43 stores located from New England to Virginia, with sales of nearly $700 million. When 70 percent of the company was sold in 2005 to an investment group, Mr. Rosenberg continued as a major stockholder and as an active board member. Recently, he and his partners re-launched the Boyles retail brand in North Carolina.

An active contributor to his community, Mr. Rosenberg enjoys helping those in need. He founded Camp Rising.

PFP is a proud member of:

International Home Furnishings Representatives Association

PFP is a proud annual sponsor of:

Arkansas Home Furnishings Association

PFP is a proud annual sponsor of:


PFP is a proud annual sponsor of:

Furniture Today Leadership Conference

PFP is a proud member of:

The Home Furnishings Association

PFP is a proud annual sponsor of:

Greater Metropolitan Furniture Association

PFP is a proud annual sponsor of:

IHFRA (The Reps Association)

PFP is a proud annual sponsor of:

City of Hope

Honoring Roy Hester:

City of Hope

Visit us while in High Point:

212 E. Russell
High Point, NC 27262

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Your Integrity

Maintaining your integrity is our primary goal.

At PFP, some of the most common questions we hear are related to how the event will be conducted. See what PFP clients have to say about it… after their sales were completed. You can also hear what they have to say below.

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Imagine the possibilities!

Many furniture retailers are ready to reinvent their business model but don’t know how to accomplish it.
See how
Contact Us

Planned Furniture Promotions

"Our people make the difference."

Our Address

9 Moody Road Building D, Suite 18 Enfield, CT 06082


To discuss events: 860-265-4490

For all other business matters:


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Our Administrative Team Members

Myra Johnson Director of Client Services

Phone: (407)656-3217

Fax: (407)877-3320

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Gail Vivanco Asst. Director of Client Services

Phone: (407)656-3217

Fax: (407)877-3320

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Evelyn Keene Corporate Secretary

Phone: (800)472-5242

Fax: (860)749-1059

Send a Message

Jennifer Newell Corporate Secretary

Phone: (800)472-5242

Fax: (860)749-1059

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Bobbie Savickas Corporate Treasurer

Phone: (800)472-5242

Fax: (860)749-1059

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